C
Claude pulled Meta data this morning
Today at 7:42am · 4 ads reviewed · 3 actions ready
Here's what I found across your 4 running ads. Two things need your decision, one is performing well enough that I'd increase its budget.
Variation C is burning spend with nothing to show. $94 in 4 days, zero leads. CTR is only 0.7% — the copy isn't connecting. Recommend pausing and replacing with a new angle.
See recommendation ↓
Variation A is your best performer at $31 cost per lead. Budget is capped at the campaign level. A 20% lift in daily budget here would likely get you 2–3 more booked check-ups per week.
See recommendation ↓
No ad is targeting the after-hours angle. Search volume for "dentist open late Richmond" is up this month. I drafted a new Meta variation targeting that angle — review and push when ready.
See draft ↓
Recommended actions · awaiting your approval
Pause recommended
Variation C
Meta · Instagram
This ad has spent $94 over 4 days and generated zero leads. The audience has overlap with Variation A, but the "last few September slots" urgency angle isn't converting. Pausing frees $23/day to shift to what's working.
$94
Spent 4d
0
Leads
0.71%
CTR
$23
Daily freed
Current copy · underperforming
Last few September slots for new patients.
Cleaning, scale, exam from $189. Walking distance from Burnley station. Saturday and after-hours available.
Enquire →Claude's approach: Variation C has spent $94 over 4 days with zero leads — the "last few September slots" urgency angle is not connecting with this audience. The ad shares overlap with Variation A so pausing it won't create a coverage gap. Pausing frees $23/day to shift toward what is already working. Approve to push the pause to Meta now, or choose Keep running if you want to give it more time. Nothing sends in demo mode.
Budget increase
Variation A
Meta · Instagram + Facebook
Variation A is your most efficient ad. At 5 leads in 7 days at $31 cost per lead it's outperforming everything else by 25%. Increasing its daily allocation from $12 to $15 should yield 1–2 extra leads per week at similar cost efficiency.
$31
Cost/lead
5
Leads 7d
$12
Daily now
$15
Proposed
Proposed change: increase Variation A daily allocation from $12 to $15 via Meta Ads API. Net cost change: +$3/day. No change to campaign cap.
Claude's approach: Variation A is your most efficient ad at $31 cost per lead — 25% better than everything else in this campaign. The proposed change is conservative: +$3/day, no audience changes, no creative changes. Based on current lead velocity this should yield 1–2 extra leads per week at similar cost efficiency. Approve to push the budget update to Meta now, or leave as is if you want to keep the cap where it is. Nothing sends in demo mode.
New variation
Variation E (draft)
Meta · Facebook News Feed
No current ad targets after-hours searchers. "Dentist open late Richmond" search volume is up this month and none of your 4 running ads address it. I drafted a new Meta variation targeting that angle. Review, edit if needed, then approve to push it live.
C
Claude drafted
Proposed new copy · after-hours angle
Richmond dentist open late · Tues & Thurs until 7pm
New patient check-up, scale and clean, $189. No referral needed. Bulk-billing for kids under 17 on CDBS. Easy parking on Bridge Road.
Book online →Claude's approach: No current ad targets after-hours searchers despite "dentist open late Richmond" search volume being up this month. The draft above leads with your late Tuesday and Thursday hours, includes the CDBS bulk-billing hook for parents, and keeps the $189 price anchor. It is a new Meta Facebook News Feed placement that won't cannibalise your existing Instagram placements. Edit the copy if anything needs adjusting, try a different angle, or approve to push it live as Variation E. Nothing sends in demo mode.
How it works
What Claude actually does1
Connects to Meta via MCP
Claude reads your live campaigns, ad sets, creative copy, and performance data each morning directly from the Meta Marketing API.
2
Surfaces what needs a decision
Against your cost-per-lead target, Claude flags underperformers, identifies what to scale, and writes new copy for gaps it spots in your coverage.
3
You approve, Claude executes
One tap approves an action. Claude pushes pauses, budget changes, and new creatives directly to Meta — nothing goes live without your go-ahead.
What Claude can push directly: pause / resume ads, adjust ad set budgets, create new ad creatives with approved copy, pull weekly performance reports.
What still needs you: new campaign setup (audience targeting, pixel events), creative assets (images, video), account billing.
What still needs you: new campaign setup (audience targeting, pixel events), creative assets (images, video), account billing.
Actions log
1 entry
7:42am
Claude pulled Meta campaign data
4 ads reviewed · 3 actions prepared for review
Claude
C
Ask Claude to write new copy
Option 1 · Family
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Option 2 · Price-led
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Option 3 · Convenience
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